Booth Types and Prices at the São Paulo Tourism Fair
Standard Booth: Provides basic booth facilities, including display panels, tables, chairs, lighting, etc., suitable for small businesses or companies exhibiting for the first time. Prices vary depending on booth size and location. Raw space booths: No facilities are provided. Exhibitors can design and build their own booths, suitable for companies that wish to personalize their presentation. Prices are calculated per square meter and vary depending on the location.
Booth booking process
Fill out the application form: Fill out the booth application form online, providing basic company information and booth requirements. Choose a booth: Select your preferred booth location based on the booth layout map, and confirm the booth type and size. Submit your application: Submit your booth application form and related materials, and wait for the organizing committee to review it. Contract signing: After the review is approved, the organizing committee will sign a booth rental contract with the applicant company, clarifying the rights and obligations of both parties. Pay deposit: Pay the booth deposit according to the contract requirements. Pay the final payment: Pay the final payment for the booth according to the time agreed in the contract. Booth Confirmation: Once payment is completed, your booth reservation is officially confirmed, and you will receive a booth confirmation letter and exhibition guidelines. Standard booth: Please inquire with customer service for pricing.Important Notes for Applying for an Exhibition Booth
Book early: Following the principle of first-come, first-served, it is recommended to submit your application as early as possible to secure a better booth. Read the contract: Carefully read the booth rental contract to ensure you understand all the terms and conditions. Follow the rules: Comply with all rules and guidelines of the exhibition, including booth construction regulations and safety requirements. The São Paulo Tourism Fair is a platform for showcasing products and expanding markets. We cordially invite colleagues and businesses in the tourism industry to participate and jointly create an industry extravaganza. This guide aims to help exhibitors successfully book their booths and make full preparations for the 2026 fair.Brazil São Paulo Latin America World B2B Tourism Exhibition
WTM Latin America, the World Travel & Tourism Trade Show in São Paulo, Brazil , is the leading global event for the Latin American tourism industry. WTM is a B2B tourism and travel event for Latin America, offering excellent business opportunities, returns on investment, and access to relevant and qualified tourism and travel industry buyers, influencers, and professionals. It's also a fantastic opportunity for the continent to connect with the world through valuable connections and ideas. (Copyright of this article belongs to JUZHAN; unauthorized reproduction is prohibited.)
The previous WTM Latin America trade fair in São Paulo, Brazil , covered a total area of 40,000 square meters, with 600 exhibitors from China, Belgium, Thailand, India, Argentina, Hong Kong, Germany, Italy, Switzerland, Canada, South Korea, Japan, Singapore, Australia, and other countries, attracting 55,000 visitors.
The World Travel & Tourism Market ( WTM Latin America) in São Paulo, Brazil , brings together a large number of travel professionals for numerous business transactions. Covering the global tourism industry, it wields significant influence. Through its industry network and unparalleled global reach, it creates numerous individual and business opportunities, providing clients with high-quality networking, information, and travel group connections.
Exhibition Dates: April 14-16, 2026 Exhibition Venue: São Paulo Convention Center, Brazil Exhibition scale: 40,000 square meters, 55,000 visitors, 600 exhibitors Organizer: Reed Exhibitions

References:
Brazil São Paulo Latin America World B2B Tourism Exhibition
WTM Latin America- Host region:
- São Paulo, Brazil
- Venue:
- Centro de Exposições Imigrantes Rodovia dos Imigrantes, Km 1,5 São Paulo – SP
- Exhibition area:
- 40,000㎡
- Number of audience members:
- 55,000 people
- Industry:
- Tourism Expo Brazil Tourism Expo São Paulo Tourism Expo